According to a German study, 22.3% of all ads on piracy sites in July 2016 were ads for gambling. Gambling ads are normally pop-ups or pop-unders and are more expensive than “normal” ads. So, they account for much more than a quarter of the ad income for piracy sites.
After publishing this study in September 2016, the Gambling companies and their German association were informed of the gambling companies support to piracy sites.
A recent study checked if something had changed between October and December 2016. This research used a “Pro”-registration account on Similiarweb.com, which shows you the Top 5 of advertising branches, advertising companies and ad networks on most internet sites for free. Gambling industry still supporting piracy weiterlesen